- Denne begivenhed er allerede afholdt.
GRATIS branding seminar med Maurice Cheng + festfrokost
1. september 2018 @ 9:30 - 17:30Gratis
GRATIS branding seminar med Maurice Cheng + festfrokost i anledning af vores nært forestående autorisation – lørdag d. 1. september, med deltagelse af osteopater fra Island, Norge og Sverige.
Maurice Cheng er en fænomenal oplægsholder, meget humoristisk – og har en stor erfaring med branding. Det bliver en fed dag – kom og gør os selskab! Vi vil virkelig gerne se jer alle sammen!
Hermed vedhæftet en kort introduktion af seminaret:
Communicating what you, as an Osteopath, do is a daily challenge. From the sceptics who attack osteopathy because the profession is not ‘evidence based’; to the fellow health professionals who will not refer to an osteopath for lack of information; to the first meeting at a party where someone asks ‘what do you do?’, the career of an osteopath is full of occasions when you have to explain yourself.
But what do you say as an osteopath? Words like ‘doctor’, ‘nurse’, carry an immediate public understanding; how can we as osteopaths achieve the same level of recognition and understanding? In short, what is the osteopath ‘brand’, and how should we go about creating it?
Maurice Cheng is the Chief Executive of the Institute of Osteopathy in the UK, where osteopaths achieved the long held goal of regulation twenty five years ago. Making ‘osteopath’ into a strong brand is one of his key passions, and he is looking forward to working with osteopaths in Denmark to explore how the journey from regulation (congratulations to Danish osteopaths!) to real and universal recognition can be mapped, followed and delivered.